DEV3 Technologies · own product
Our own Online Store 2.0 theme for fashion labels: a magazine-style hero with a turning 3D hanger, shop-the-look hotspots, cards with colour swatches and one-click size quick add, a size guide drawer with a fit finder and a drop countdown.
Client systems are private — screenshots shown where permitted.
Editorial hero — An oversized condensed headline with an italic accent beside the campaign image and calls to action.
Clothing is the category where shoppers hesitate most about size and fit, and where returns cost the most. It is also the category where brand matters: a label wants its store to feel like its lookbook, not like a generic grid. Many fashion themes either look editorial and make shopping slow, or shop quickly and look like everyone else. We wanted a theme that reads like a magazine but still lets a shopper pick a colour and a size straight from a card, explains how each piece fits before they buy, turns campaign images into shoppable looks, and gives the store a launch tool for limited drops, all with motion that feels confident rather than busy.
Thread is an Online Store 2.0 theme built from scratch on DEV3's own Shopify theme base, not a fork of Dawn. The base supplies the standard templates, the cart drawer, predictive search, filters, swatches, the motion system and a lazy 3D accent engine; Thread adds its own sections, product blocks and 3D preset on top.
thread.fit metafield drives the fit scale, its advice and the fit finder's offset, so a relaxed piece can suggest a size down without any app.aria-expanded, close with Escape and are mirrored by a numbered list.Thread ships with the fictional Thread & Loom label: 16 products with 157 variants, 5 collections, 6 pages, 3 journal articles, 3 lookbooks and 9 community posts, as a product CSV with rendered images.
Thread is on the DEV3 marketplace. Watch its video tour there.
Unzip the download from your DEV3 account first. Do not upload the download itself to Shopify.
dev3-thread-1.0.0.zip: the theme. Upload this zip as it is; do not unzip it.Documentation/index.html: the full guide. Open it in a browser.Demo-Content/: products.csv, seed.json, images/ and a README for the manual import.LICENSE.txt and START-HERE.txt.dev3-thread-1.0.0.zip.The demo label Thread & Loom is fictional; every product, review, community post and image is sample content rendered for this theme.
Demo-Content/products.csv. The CSV has no image URLs.Demo-Content/images/ and assign the colour image to each variant, following the file names in the demo README.thread-* section images listed in the README (the templates refer to them by name).thread.fit and thread.material (single-line text).A scripted seed that does all of this in one command is available from DEV3 support on request. It runs against your own store with your own Admin API token, and it tags everything it creates so it never touches your other products.
knitwear, dresses, shirts and so on) for the mega menu links, and men for the men's size table.Download the new version from your DEV3 account and upload the new theme zip under Online Store → Themes → Add theme. It arrives as a new theme in your library: copy your settings across in the theme editor or re-apply your changes, then publish it.
Create the metafields under Settings → Custom data → Products. All are optional; empty fields are hidden.
thread.fit: single-line text, one of slim, true, relaxed or oversized. The fit scale, its advice and the fit finder's suggestion.thread.material: single-line text, e.g. 100% merino wool. The fabric chip.reviews.rating and reviews.rating_count: stars on the product page (written by review apps).men: the men's table in the size guide drawer.knitwear or dresses: mega menu links like /collections/women/knitwear.2026-11-20T10:00:00Z), text, newsletter form and badge image. The countdown is display only.page.size-guide): one table block per chart, rows like Size | Bust | Waist | Hip, numbers in centimetres.Use the two-tier header (Logo centre). Any top-level link with children opens a full-width panel; turn on Use mega menu for all dropdowns to add a promo image.
Letter-by-letter headings, mask and parallax reveals, slide-fill buttons, cursor-follow images, popping hotspots and a flip-in countdown. Set the animation level (Off, Subtle or Full), reveal style, duration and stagger under Theme settings → Motion. With reduced motion or animation off, everything is static and the hanger rests.
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