WhatsApp and SMS marketing software: 7 things to check before you pick one
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A messaging platform is not a send button. Consent, review, windows and delivery receipts all have rules, and the mistakes show up as blocked numbers and angry replies. Here are seven things to check before you pick software, with DEV3 Relayra as the worked example.

1. Can you prove every opt-in?
Marketing messages need an opt-in for that channel and topic. Look for append-only consent rows that keep their proof (form, IP, message id, import file), double opt-in, and a preference page the contact can use. Relayra writes one immutable row per change and shows the whole timeline on the contact.

2. Does template review match how the provider works?
Templates move through draft, submitted, approved, rejected and paused. Editing an approved template should create a new version and leave the scheduled broadcasts on the version they were scheduled with.

3. Is the 24-hour window enforced at the second?
Free text is allowed for 24 hours after the customer's last message and not a second more. Relayra reads the clock under the conversation lock and switches the composer to a template picker when the window is closed.

4. What happens when a customer says STOP mid-broadcast?
The opt-out must win. Relayra re-reads consent under the contact row lock before every provider call and skips the queued rows.
5. Do status webhooks arrive out of order safely?
A "read" can arrive before "delivered", twice, or before the message id is stored. A status reducer that never moves backwards, a dedupe key and a replay of early events make the counters exact.

6. Are credits reserved and never negative?
Two people scheduling at once for the last credits should get one success and one clear error. Relayra reserves on schedule, consumes per message and refunds failures.
7. Does the inbox work on a phone?
Agents answer from their phones. Relayra shows the list and the thread as two screens with a pinned composer.

Before you buy
The demo simulates delivery and review; real approval and quality ratings come from the provider, and you add your own credentials to finish a real driver. The product is web only.
Dark mode — The whole site follows the visitor's colour scheme.




