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DEV3 Gemmora – Free Jewellery & Watches Store WordPress Theme for Elementor & WooCommerce

A free luxury WooCommerce theme for jewellery and watch stores: metal, stone and size variations, a ring-size guide, engraving and gift-box add-ons, bridal and bespoke consultation pages, gift guide, mini cart, wishlist and quick view. No 3D, light motion only.

by DEV3 TechnologiesVerified Author(0) 0 downloads 0 viewsUpdated 06 Nov 2026

DEV3 Gemmora is a free WordPress and WooCommerce theme for jewellers, watchmakers and fine-gift boutiques. It is quiet and luxurious: Cinzel capitals on ivory paper, onyx bands, hairline gold keylines and photographs that do the talking. Motion is light (split headings, reveals, a slow drift on the hero) and respects reduced motion. There is no 3D or WebGL in the theme at all.

Sign in to download it for free. There is no public live demo: watch the video tour at the top of this page, or step through the screenshots at desktop, tablet and phone sizes.

Built to sell fine jewellery

  • Five collections (rings, necklaces, earrings, bracelets, watches) plus Bridal and Gifts, each opening with a split onyx hero, collection chips and product counts.
  • Metal, stone and size variations with round colour swatches for metals and stones and text buttons for sizes and chain lengths.
  • Ring-size guide as a dialog on every ring page, a product tab and its own page, with a US / UK / EU table and a paper-strip method.
  • Engraving (up to 18 characters, three styles, live preview) and a gift box with handwritten note, saved to the cart, the order and the confirmation.
  • Materials and certificate, care notes, details and delivery, returns and resizing tabs driven by simple product fields.
  • Bridal landing, bespoke design consultation request form, gift guide by budget, care guide and salon pages.
  • Mini-cart drawer, wishlist page and quick view from the DEV3 Theme Toolkit.

Pages included in the demo

Home, Bridal, Bespoke design, Gift guide, Ring-size guide, Care guide, Stores with an appointment request form, About, Contact, FAQ, Journal, Collections (editorial edits) and the shop pages, with 34 demo products under fictional brands. No real jewellery or watch brand appears on any dial, box or label.

Built for editing

Every demo page is built in Elementor (free) with the DEV3 Theme Toolkit widgets, and 25 block patterns cover the same sections for the block editor. Colours and fonts come from one token file and sync to the Customizer, theme.json and the Elementor kit. Fonts are self-hosted. The demo photos are free-licence (CC0) stock photos listed in PHOTO-CREDITS.md; all names, products, prices and quotes are fictional.

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How it's built

Architecture, stack, key decisions and the quality gates DEV3 Gemmora passed before release.

A free luxury WooCommerce theme for jewellers: metal, stone and size variations, a ring-size guide, engraving and gift-box add-ons, bridal and bespoke pages and a gift guide, built on the no-3D theme core.

The problem it solves

Jewellery is a high-trust, low-touch purchase online: shoppers worry about size, metal, authenticity and whether a gift can be personalised. Generic store themes show a grid and a price. Gemmora had to answer those worries on the product page, offer engraving and a gift box without a plugin, guide visitors to a bespoke consultation, stay fully editable in Elementor, and look luxurious and clearly different from fashion and multipurpose shops, with photography instead of 3D viewers.

Architecture and approach

Gemmora is a classic PHP theme with theme.json on DEV3's flat theme core: no three.js or WebGL, enforced by a build gate, with about 12 KB of always-loaded JavaScript gzipped.

Metals, stones and sizes are global attributes: metals and stones get a colour per term and show as round swatches, sizes as text buttons. A ring-size guide opens as a native dialog and also appears as a tab. Engraving and a gift box are add-on fields on the product form, validated, stored in the cart item and copied to the order line. Product custom fields drive the Details, Materials & certificate, Care and Delivery tabs. The Toolkit's project type became Collections: an editorial photo, a story and a list of pieces.

Quality gates and results

Gemmora ships as a free download with a one-click demo: 18 pages, 34 products under fictional brands, four editorial collections, six client stories and a journal. Gates: php -l 0, phpcs 0 errors and 0 warnings, Theme Check 0 required, Woo checkout flow and Elementor editor pass, and the no-3D scan is clean.

Tech stack

Area Technologies
Frontend DEV3 Motion, Photo Hero, Lenis, Elementor widgets, Block patterns
Platform WordPress 6.0+, PHP 7.4+, WooCommerce, Contact Form 7, DEV3 Theme Toolkit
Delivery phpcs (WPCS 3), Theme Check, No-3D build gate, One-click demo importer

Inside the build

Photo hero slideshow: a full-screen slideshow of a pocket watch, pearls and a halo ring with a Cinzel headline, two buttons and trust chips. Photo hero slideshow — a full-screen slideshow of a pocket watch, pearls and a halo ring with a Cinzel headline, two buttons and trust chips.

The collections: five tall tiles for rings, necklaces, earrings, bracelets and watches with piece counts. The collections — five tall tiles for rings, necklaces, earrings, bracelets and watches with piece counts.

Guides & articles

Practical guides and engineering write-ups for DEV3 Gemmora.

A free jewellery store WordPress theme: engraving and size guide

Last updated
A free jewellery store WordPress theme: engraving and size guide: DEV3 Gemmora

A jewellery shop has a harder job than most: shoppers cannot try the piece on, so the website has to answer the worries for them. Will it fit? What is it made of? Can it be engraved? Is there paperwork? DEV3 Gemmora is a free WordPress theme built to answer those questions on the page, with real photography instead of effects and every page editable in Elementor.

The Gemmora home page: a full-screen photo of a skeleton pocket watch with the headline

Video tour of the Gemmora demo: the hero, collections, a ring page with swatches and engraving, bridal, bespoke and the mini cart

Who Gemmora is for

  • Independent jewellers and goldsmiths selling rings, chains and bespoke pieces.
  • Watch retailers and boutiques that want a quiet, luxurious storefront.
  • Gift and accessories brands that need engraving and a gift box.

Start with the collection

The shop and every collection open with a split onyx hero, collection chips with piece counts and the product grid. Rings, necklaces, earrings, bracelets, watches, bridal and gifts are ordinary WooCommerce categories.

A collection page: an onyx hero with a ring photo, collection chips and the product grid

Answer the worries on the product page

  • Metal, stone and size variations with round colour swatches for metals and stones and text buttons for sizes.
  • A ring-size guide that opens as a dialog, also available as a tab and a page.
  • Engraving with a live preview and three styles, plus a gift box with a handwritten note.
  • Materials and certificate, care and delivery, returns and resizing tabs driven by simple product fields.

A ring product page with brand line, facts, metal and stone swatches and size buttons

The engraving field with a character counter and a gift-box option

Bridal, bespoke and gifts

A bridal landing page explains the four Cs and settings and takes appointment requests. A bespoke page walks through consultation, design, model and make, with a request form. The gift guide sorts the shop by budget.

The bridal page with a photo hero, ring settings and a fitting request form

The bespoke consultation request form with budget and timing notes

Set it up in an afternoon

  1. Install the theme and the DEV3 Theme Toolkit, then import the demo from Appearance → DEV3 Demo.
  2. Replace the demo photos and products with your own, and set each category's photo.
  3. Add your product fields (specs, materials, care) and swatch colours, and tick engraving on the pieces that offer it.
  4. Set your phone number, delivery text and engraving fee under Appearance → Customize → Gemmora: store details.

Gemmora in the Elementor editor with the Photo Hero widget selected

Gemmora is free: sign in on DEV3 to download it.

Frequently asked questions

The complete source code (version 1.0.0) as a download from your account, with the setup and usage guides shown on this page. It is free: sign in to download it.

Buying guides: 3D and motion WordPress themes for Elementor and WooCommerce

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