Business tool
UTM and WhatsApp Link Builder
Build UTM-tagged campaign URLs with saved presets and bulk mode, and create WhatsApp click-to-chat links with a pre-filled message and a downloadable QR code.
Free, no sign-up. Runs in your browser; nothing is uploaded.
Campaign tags
Presets are stored only in this browser.
Your tagged link
- utm_source
- newsletter
- utm_medium
- utm_campaign
- spring_sale
How to use the utm and whatsapp link builder
Tag every link, chat from every poster
Two small jobs that marketers repeat daily live together here: tagging links so you can see what works, and making it effortless for customers to message you on WhatsApp.
Build a UTM link
- Paste the website URL. Existing query parameters and the #fragment are kept.
- Fill in source (where the traffic comes from), medium (the channel type) and campaign (the name of the push). Add term, content or an ID if you need them.
- Copy the finished link. It updates as you type.
A consistent naming scheme matters more than the tool. Decide on a short list such as newsletter, linkedin, cpc and email, and stick to it. The default option lowercases values and swaps spaces for underscores to keep your reports clean.
Presets and bulk mode
Save the tags you reuse as a preset, for example "Monthly newsletter", and load them with one click. Presets live only in your browser. For a whole campaign, switch to bulk mode, paste one URL per line and the same tags are applied to every link. Copy them all or download a CSV with the original and tagged links. Invalid lines are flagged instead of being skipped.
WhatsApp click-to-chat
Pick the country code, enter the phone number and, if you like, a pre-filled message. The tool creates a wa.me link, an HTML button snippet and a QR code you can download as SVG. Print the QR code on posters, packaging or business cards so people can start a chat by scanning it.
Good habits
- Never put UTM tags on links inside your own site, as they can overwrite the visit source.
- Keep messages short and friendly so people send them as they are.
- Test each link once before you publish it.
Everything runs in your browser and nothing is uploaded.
Frequently asked questions
What are UTM parameters?
They are tags added to a URL, such as utm_source and utm_campaign, that tell analytics tools like Google Analytics where a visit came from. They do not change the page the visitor sees.
Which UTM fields are required?
Source, medium and campaign are the three that analytics tools expect. Term and content are optional and help with paid keywords and A/B variations.
Why lowercase the values?
Analytics treats Email and email as different values and splits your reports. The tool lowercases and replaces spaces with underscores by default so names stay consistent.
How do I format a WhatsApp number?
Choose the country code and type the number without the leading zero or plus sign. The tool builds the wa.me link with digits only, which is what WhatsApp requires.
Is anything uploaded?
No. Links, presets and QR codes are created in your browser. Presets are saved only in your browser storage.