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How we built the DEV3 Promptly: an AI writer and chatbot SaaS with a provider-agnostic AI layer

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DEV3 Promptly is a self-hosted AI SaaS: an AI writer with templates, chat with your own documents, embeddable website chatbots and workspaces on credit plans.

Stack: Laravel 12, Filament 4, Livewire 3, plus dev3/laravel-core and dev3/laravel-saas (single-database tenancy by team_id, plans, trials, invoices).

Decisions that mattered

  • Every request takes one path: moderation, a credit check against an estimate, the provider driver, a usage log, then the debit for the tokens actually used.
  • Customers see models, not vendors. A model row maps to a driver and an exact provider model id with its own credit multiplier, so switching vendor is one setting.
  • Drivers are thin HTTP clients (OpenAI-compatible, Anthropic, Google) with streaming and token counting. Keys are stored encrypted.
  • An offline demo model ships as the default so every feature can be tried without an API key.

Limits: the screenshots in the listing were all written by the offline demo model, and real quality depends on the provider you connect. There is no public live demo.

Trade-off we chose: credits are checked against an estimate before a call and settled on actual tokens afterwards.

If you run a metered AI product, how do you handle the gap between estimated and actual usage? Questions welcome.

#laravel#filament#ai#case-study

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