Seed round · 2026

Fernwell

The inventory brain that stops grocers throwing food away.

Presented by Maya Lindqvist, CEO · maya@fernwell.example

Fernwell1 / 12

The problem

Grocers bin 10% of everything they buy.

$161Bof food wasted by retailers each year
2%typical net margin, so waste is the profit
67%of orders still placed from gut feel and spreadsheets
Fernwell2 / 12

The solution

Forecast demand per shelf, per day. Order exactly enough.

  • Connects to your till and supplier feeds in an afternoon
  • Predicts sales per product using weather, events and promotions
  • Orders automatically, with one-tap approval for the manager
Fernwell3 / 12

Product

One screen a store manager actually opens.

Fernwell4 / 12

Market

A $28B software opportunity in grocery.

TAM $28BSAM $6BSOM $310M
  • TAM: 380,000 grocers worldwide at $75k a year
  • SAM: independents and regional chains with 5 to 200 stores in 6 markets
  • SOM: 4,100 target accounts reachable in 3 years
Fernwell5 / 12

Business model

Per-store subscription, paid back in 60 days.

Starter

$250/store/mo

Forecasts and order suggestions

Growth

$480/store/mo

Auto-ordering and supplier sync

Enterprise

Custom

Multi-store, API and SSO

Gross margin 82%. Average store saves $2,900 a month.

Fernwell6 / 12

Traction

$92k MRR, up 7x in six months.

12kJan18kFeb27kMar41kApr63kMay92kJun
  • 212 stores live across 14 customers
  • 1.2% monthly logo churn
  • 131% net revenue retention
  • Two regional chains signed, 38 stores in pilot
Fernwell7 / 12

Go to market

Land with one store, expand chain-wide.

  1. 1

    Free 30-day pilot

    One store, results on a weekly report.

  2. 2

    Proof in the P&L

    Waste down 20% on average, shown in dollars.

  3. 3

    Roll out to the chain

    Seat expansion handled by customer success.

Fernwell8 / 12

Competition

Built for independents, not enterprise ERPs.

Setup time: slow to fastForecast depthFernwellLegacy ERPSpreadsheetsPOS add-ons
  • Live in 1 day, not 6 months
  • Item-level forecasts, not category averages
  • Priced per store, no consulting fees
Fernwell9 / 12

Team

Operators and machine learning engineers.

ML

Maya Lindqvist

CEO, ex-grocery COO

DO

Daniel Osei

CTO, ex-forecasting lead

PN

Priya Nair

Head of Product

LB

Lucas Bauer

Head of Sales

Fernwell10 / 12

Roadmap

From suggestions to a fully autonomous supply chain.

Q3 2026

Auto-ordering for 500 stores

Q4 2026

Supplier marketplace and price alerts

Q1 2027

Markdown and donation engine

Q2 2027

Launch in 2 new countries

Fernwell11 / 12

The ask

Raising $4M seed to reach 1,000 stores.

Engineering50%
Go to market30%
Customer success20%

18 months of runway. Target $1.2M MRR at the next raise.

Thank you. maya@fernwell.example

Fernwell12 / 12
1 / 12

Keys: arrows, space, PageUp/PageDown, Home, End, O overview, F fullscreen, P print. Swipe on touch screens. Tip: rotate your phone.